Marketing

MKT 301. Introduction to Marketing (3 units)
Prerequisite: None. Access to PowerPoint and Excel is expected for creating charts and presentations.
Covers the conduct and management of activities related to the marketing of products and
services. Overview of marketing strategy, market segmentation, consumer behavior, advertising and promotion, channels of distribution, marketing institutions, and legal and economic issues.

MKT 302. Introduction to Product Management (3 units)
Prerequisite: MKT 301 Introduction to Marketing.
This course will take you through the stages of new product development. It will cover from the identity of an opportunity up to the actual launch of the new product in the marketplace.

MKT 303. Fundamentals of Retailing (3 units).
Prerequisite: MKT 301 Introduction to Marketing.
Covers retailing issues, and methods, procedures, and practices to address them effectively. Includes stock planning,
purchasing, and control through accounting; inventory control; markup; pricing policy and strategy; merchandising; and advertising. Focuses on retail management, including store layout and location; organizational design and staffing; personnel recruitment, selection, training, evaluation, and supervision; and control techniques and systems.

MKT 306. Introduction to Advertising (3 units)
Prerequisite: MKT 301 Introduction to Marketing.
This course is designed to provide you with comprehensive instruction to the fascinating and changing field of advertising, with emphasis on understanding the motivations and widespread effects of the practice. Examined will be the background and role of advertising, its planning and management, media placement, ad creation as well as the various environments involved in this activity, along with current developments. Assignments include the development of an ad campaign.

MKT 335. Introduction to Consumer Behavior (3 units)
Prerequisite: MKT 301 Introduction to Marketing.
This course provides the knowledge and skills necessary to perform useful consumer analyses to be used in developing effective marketing strategies. The course discusses: affect and cognition-how consumers think; consumer behavior-refers to the physical actions of consumers; consumer environment-refers to external influences to consumers; and marketing strategies-by which marketing motivates.

MKT 336. Marketing Communications (3 units)
Prerequisite: MKT 301 Introduction to Marketing.
Recommended: BCOM 301 Business Communications.
Covers behavior, communication, and decision theory; practical applications to advertising and promotion, including use of decision models; the nature, applications, and relative utility of available communication technology; and legal and institutional considerations.

MKT 380. Marketing Research Methods (3 units)
Prerequisites: MKT 301 Introduction to Marketing, MSCI 285 Introduction to Business Statistics.
Covers the application of the scientific method to gathering, transforming, and analyzing data for marketing decision making. Focuses on the formulation of hypotheses to define marketing problems for research, hypothesis testing through the design of research, data-gathering procedures, measurement theory and practice, basic sampling and statistical techniques, and the evaluation and use of data.

MKT 430. Marketing Management (3 units)
Prerequisites: MGT 301 Management Theory & Practice, MKT 301 Introduction to Marketing.
This course provides a comprehensive overview of the science of Marketing, with special emphasis placed upon the kind of information that Marketing Managers need in order to make strategic decisions.  In addition to the ¨Four Ps¨  (Product, Price, Place, Promotion) being thoroughly covered, we also look at some of the latest trends in marketing, including e-Commerce and the internet, and the way this is changing the relationship between wholesalers and retailers as well as retailers and consumers.

MKT 440. Internet Marketing (3 units)
Prerequisite: MKT 301 Introduction to Marketing.
The impact of the Internet in current years has surprisingly forced companies and individuals to change their way of conducting business. While in recent years the opportunities in doing business on the Internet has increased dramatically, at the same time, in the last few months, we have seen that many of these companies have closed their doors due to lack of sales and funding. Executives need to assess how and why they fit in the marketplace and more importantly, where they want to be tomorrow and how the Internet will get them there. 
This course discusses the basic fundamentals of marketing and internet marketing, the impact of web design, and strategies and tactics to use when doing business through the Internet.

MKT 493. Practicum in Marketing (2 units lab)
Prerequisite: MKT 301 Introduction to Marketing.
Course requirements may be satisfied with 60 hours of previous or concurrent practical experience, verified by a proctor (e.g., a corporate officer at the research site), and approved and monitored by faculty, by whom a term paper is to be assigned and graded for evaluation purposes.

MKT 494. Practicum in Marketing (3 units lab).
Prerequisite: MKT 301 Introduction to Marketing.
Course requirements may be satisfied with 90 hours of previous or concurrent practical experience, verified by a proctor (e.g., a corporate officer at the research site), and approved and monitored by faculty, by whom a term paper is to be assigned and graded for evaluation purposes.

MKT 498. Directed Individual Study in Marketing (2 units)
Prerequisite: MKT 301 Introduction to Marketing.
Course content arranged with faculty.

MKT 499. Directed Individual Study in Marketing (3 units)
Prerequisite: MKT 301 Introduction to Marketing.
Course content arranged with faculty.

MKT 501. Graduate Marketing (3 units)
Prerequisite: Graduate Standing.
Covers issues in marketing policy, develops management knowledge and skills to address them, and identifies recent and anticipated environmental developments which relate to marketing.

MKT 508. Advanced Promotional Planning (3 units)
Prerequisite: MKT 501 Graduate Marketing.
This course covers advanced promotional planning. Marketing 508 centers around the manager’s perspective of administration promotional planning. The focus of the course is the nature and purpose of promotional planning. The emphasis is the manager’s perspective of the nature, purpose and various elements of the promotional programs. The course focuses on problem solving in task identification and allocation, and effective responses to environmental constraints and governmental regulations.

MKT 510. Advanced Marketing Concepts & Functions (3 units)
Prerequisite: MKT 501 Graduate Marketing.
Covers complex marketing issues, directs critical attention to recent or advanced techniques, and develops the knowledge and skill to appropriately select and effectively apply them. Focuses on such issues as brand switching, new product development and introduction, distribution and channel structure, and media selection.

MKT 530. Advanced Marketing Management (3 units)
Prerequisites: MKT 501 Graduate Marketing, MGT 501 Advanced Management.
This course introduces the student to marketing management by focusing on the various components of management, with emphasis on the functions of planning, organizing, directing, controlling, staffing, and budgeting. Examined are the major decision areas of marketing opportunity analysis, product strategy, distribution strategy, promotional strategy, pricing strategy, and social and ethical issues.

MKT 535. Consumer Motivation & Behavior (3 units)
Prerequisite: MKT 501 Graduate Marketing.
This course facilitates knowledge and skills to critically evaluate, apply, and contribute to theory, research and practice concerning consumer motivation and behavior. This course focuses on models that are recent, emerging, undergoing evaluation, controversial or concern current developments in consumer behavior.

MKT 593. Advanced Practicum in Marketing (2 units)
Prerequisite: Graduate Standing.
Course requirements may be satisfied with 60 hours of previous or concurrent practical experience, verified by a proctor (e.g., a corporate officer at the research site), and approved and monitored by faculty, by whom a term paper is to be assigned and graded for evaluation purposes.

MKT 594. Advanced Practicum in Marketing (3 units)
Prerequisite: Graduate Standing.
Course requirements may be satisfied with 90 hours of previous or concurrent practical experience, verified by a proctor (e.g., a corporate officer at the research site), and approved and monitored by faculty, by whom a term paper is to be assigned and graded for evaluation purposes.

MKT 595. Advanced Marketing Strategy & Policy (3 units)
Prerequisite: MKT 501 Graduate Marketing.
Focuses on today’s dynamic environment for products and services; development and use of methods, procedures, structures, and systems to detect and analyze changes in it; and the formulation of objectives and planning of marketing strategies that reflect them as well as respond effectively to environmental changes.

MKT 598. Advanced Directed Individual Study in Marketing (2 units)
Prerequisite: Graduate Standing.
Course content arranged with faculty.

MKT 599. Advanced Directed Individual Study in Marketing (3 units)
Prerequisite: Graduate Standing.
Course content arranged with faculty.

Other Marketing Courses To Be Considered:

IBUS 440. Fundamentals of International Marketing